Content Strategy
We provide content strategy services for your B2B or B2C business, focusing on your customer’s journey.
A Winning Approach
Content Strategy Tailored For You
The right content strategy can tell your brand’s story, generate leads, convert leads to customers, and deepen customers’ connections with your brand.
Building an effective content plan is both art and science, and we bring both–with a deep understanding of brands, content and customer journey, we maximize the impact of information and story-telling and marry this to an analytical approach that drives performance across all channels.
How Our Content Strategy Services Help Your Business
Identifies topics and themes that resonate with ideal customers.
Determines ideal distribution channels and prospect touchpoints.
Informs cost-effective content creation and distribution.
Reaches ideal customer profiles and reduces customer acquisition costs.
Drives leads, generates sales, and increases customer retention.
A PROVEN PROCESS
Content Strategy Services: How We Work
1-Content Blueprint
Following the 3C’s model, we gather context on our client’s company, its customers and competition. We identify the optimal channels to leverage to reach each client’s ideal customer profile (ICP) as well as the ideal content formats and topics for the stages of their customer’s journey. The high-level content strategy that results is our Content Blueprint.
2-Content Plan
Based on the Content Blueprint, we develop a comprehensive content plan. We believe that every piece of content that a business creates should have a specific intention. With this in mind, we choose the best topics, keywords and content formats, with a clear focus on Ideal Customer Profiles (ICP), the buyer’s journey, and the target content distribution channels. With this bespoke content plan, clients can then build their own content or leverage our Content Production Services to get started.
3-Report and Optimize
When content is published, the best content strategists know that the work is actually just getting started.
We continuously analyze content performance using best-in-class tools to identify search and social opportunities and share this information with clients. We work to interlink and continuously optimize and update our client’s content library to boost performance.
The Bread and Circuses team developed and executed on a complete content and marketing plan for our first big user acquisition push, introducing us to key partners and developing a transition plan for continued growth.
Nick DAUCHEZ
WORKSTAFF