CASE STUDY

Workstaff

Workstaff is a growing temp staff scheduling software platform that helps companies across various industries easily book, schedule, and manage their temp and flexible staff.

Bread and Circuses worked with Workstaff from the ground up to build their inbound marketing strategy and organic lead generation capabilities, spearheading a migration to HubSpot and producing search-optimized web page and blog content.

Challenges

Numerous industries—from hospitality to catering to experiential agencies—depend on temporary and flexible staffing to make their businesses work, but managing temporary staff is not easy at scale, especially if you rely on paper calendars and messy spreadsheets.

Workstaff’s staff scheduling and management software specifically serves this market. In the highly competitive space of employee scheduling software, the challenge was how to gain visibility, signal product differentiation, reach Ideal customers, and increase the volume of valuable leads generated and meetings booked.

Services Delivered

How we helped Workstaff reach new heights…

CONTENT STRATEGY
& Planning

Developed a content strategy and plan focused on organic search and high-value topical clusters that generate actual leads–not just traffic.

Content Production & Optimization

Created outstanding blog and newsletter content that was unique, relevant and authoritative, and continuously optimized the content library.

Website Architecture and Content

Transitioned Workstaff to HubSpot, developed industry pages, helped redesign the menu and created a translated version of the site to specifically serve the French market in Europe.

Some of Our Work

Content that brings results.

Long-form (Pillar) content

Blogs

Webpage content

The Bread and Circuses team developed and executed on a complete content and marketing plan for our first big user acquisition push, introducing us to key partners and developing a transition plan for continued growth.

Nick DAUCHEZ

WORKSTAFF