CASE STUDY

Frank and Oak

Frank and Oak is a leading Canadian e-commerce and retail brand focused on thoughtfully designed products made with innovative and sustainable materials.

Bread and Circuses works with Frank and Oak on content production—including SEO-optimized blogs and product description pages— to increase visibility to key product categories and generate sales.

Opportunities

Frank and Oak’s strong domain authority presents a prime opportunity to capitalize on search visibility and drive more e-commerce sales. By targeting high-ranking content topics, they can attract more qualified traffic, enhance brand recognition, and ultimately boost conversion rates.

Our team crafts tailored blog content designed to leverage their domain strength, guided by SEO-friendly topics that align with their business goals. We ensure that each piece we create not only ranks well—but resonates with their audience. Through this approach, we help Frank and Oak stay competitive in the e-commerce landscape while maximizing their digital potential.

Services Delivered

How we help Frank and Oak reach new heights…

Blog
Writing

Based on detailed content briefs, we created optimized for SEO, targeting critical topic clusters and product categories.

Product Description Page (PDP) Content

Based on information on styles and materials, we create concise PDP content for the Frank and Oak product catalog.

Our Work

Content that brings results.

20-Best-Bomber-Jackets-for-Men-and-Women-for-2024-Frank-And-Oak

“Best” product roundups

Essentials roundups

Supporting content

A PROVEN PROCESS

RESULTS

500% Growth

in ranked targeted keywords within three months.

600% traffic growth in 3 months on targeted terms for Frank and Oak

600% Growth

in traffic related to targeted key terms within three months.

Bread and Circuses- produced content quickly became the 2nd highest performing content on Frank and Oak

#2 Highest Performing

Bread and Circuses-produced content quickly became the second highest-trafficked page on Frank and Oak in the U.S.

Bread and Circuses’ project management was excellent, with all deliverables met on time despite aggressive deadlines. Communication was outstanding, and the team did a phenomenal job. Their founder, Ryan, is highly responsive and has provided valuable insights throughout the project.

Guillaume Jaillet

FRANK AND OAK