Author name: Bread and Circuses Team

We leverage over a decade of experience in media and content strategy and a network of talented SEOs, writers, creators and strategists to help B2B and B2C businesses build and execute content strategies that cut through the noise and generate business results and brand loyalty.

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Content Strategy Consulting: What is it, and Why is it Important?

Content Strategy Consultant

In today’s digital age, where content plays a pivotal role in shaping your brand, improving content discoverability, and ultimately driving business leads and conversions, getting your content strategy right is crucial for a business’s success.  But–creating content that achieves these aims is easier said than done. Between conducting a deep dive into your ideal customer […]

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18 Content Marketing Stats That Prove it is Important For Your Business

Content Marketing Stats That show why it is important for your business

The famous expression “Content is King” has never been more true. Smart businesses that historically have stayed in their lane and focused on building a great product have come to realize that their product now encompasses the entirety of the experience that they offer customers. The very best have realized that content is a crucial

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How To Develop an Effective Content Distribution Strategy

How To develop an effective content distribution strategy

Whether your business creates products for consumers, for other businesses, or your business is content–your company won’t reach its full potential if it doesn’t have a well-defined content distribution strategy. Even the most wonderful pieces of content need help finding their own distribution. Interest and virality need to start somewhere, and the competition for attention

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How Fractional Content Marketing Can Supercharge Your Growing Business

Fractional Content Marketing

Building a business– or a function within a business– is all about choices: where to get funding, how to invest, who to hire. It would be wonderful to do everything you wanted to do all at once and be assured of a growing and profitable business–but it doesn’t work that way. Fractional support for some

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Customer Personas–What are they and why are they critical to your content marketing strategy?

Customer Personas

What are Customer Personas? Customer Personas–also known as Customer Personas or Customer Avatars– are fictional representations of your ideal customers based on market research and real data about your existing customers.  Personas are used to understand the needs, goals, motivations, behaviours, and pain points of your target audience, and they help businesses develop more effective

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What is a Business Model Canvas?

Business Model Canvas template

In 2011, Yves Pigneur, a management and information systems professor, and Alexander Osterwalder, a business consultant, created the Business Model Canvas. When completed, the Business Model Canvas provides a great snapshot of a company’s business, simplifying complex business ideas, providing a clear understanding of operations, identifying gaps and opportunities, fostering collaboration, and allowing for quick

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