Author name: Bread and Circuses Team

We leverage over a decade of experience in media and content strategy and a network of talented SEOs, writers, creators and strategists to help B2B and B2C businesses build and execute content strategies that cut through the noise and generate business results and brand loyalty.

Customer Personas–What are they and why are they critical to your content marketing strategy?

Thinking / By Bread and Circuses Team

What are Customer Personas? Customer Personas–also known as Customer Personas or Customer Avatars– are fictional representations of your ideal customers based on market research and real data about your existing customers. Personas are used to understand the needs, goals, motivations, behaviours, and pain points of your target audience, and they help businesses develop more effective […]

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What is a Business Model Canvas?

Strategy / By Bread and Circuses Team

In 2011, Yves Pigneur, a management and information systems professor, and Alexander Osterwalder, a business consultant, created the Business Model Canvas. When completed, the Business Model Canvas provides a great snapshot of a company’s business, simplifying complex business ideas, providing a clear understanding of operations, identifying gaps and opportunities, fostering collaboration, and allowing for quick

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