The famous expression “Content is King” has never been more true. Smart businesses that historically have stayed in their lane and focused on building a great product have come to realize that their product now encompasses the entirety of the experience that they offer customers. The very best have realized that content is a crucial […]
18 Content Marketing Stats That Prove it is Important For Your Business Read More »
Whether your business creates products for consumers, for other businesses, or your business is content–your company won’t reach its full potential if it doesn’t have a well-defined content distribution strategy. Even the most wonderful pieces of content need help finding their own distribution. Interest and virality need to start somewhere, and the competition for attention
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Building a business—or a function within a business— is all about choices: where to get funding, how to invest, who to hire. It would be wonderful to do everything you wanted to do all at once and be assured of a growing and profitable business—but it doesn’t work that way. Fractional support for some of
How Fractional Content Marketing Can Supercharge Your Growing Business Read More »
It may seem a little odd for a content marketing agency in Montreal to recommend other content marketing agencies in Montreal. However, we believe that having a focused content strategy is crucial for your business, whether you decide to work with Bread and Circuses or not. Why Content Matters Your customers rely on content to
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Storytelling has been a fundamental part of human communication since the beginning of time. From the earliest cave paintings to modern-day movies and novels, stories have been used to convey ideas, entertain, and inspire. Stories also happen to be one of the most effective forms of communication, and that may be because hearing stories actually
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“Know your customer” is just about the best advice that anyone can give to build a successful business. After all, the customer is the hero in this story and your business is the sage, the expert, the Yoda– if you will–helping solve their problems. How can you guide them anywhere if you don’t know them?
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What are Customer Personas? Customer Personas–also known as Customer Personas or Customer Avatars– are fictional representations of your ideal customers based on market research and real data about your existing customers. Personas are used to understand the needs, goals, motivations, behaviours, and pain points of your target audience, and they help businesses develop more effective
In 2011, Yves Pigneur, a management and information systems professor, and Alexander Osterwalder, a business consultant, created the Business Model Canvas. When completed, the Business Model Canvas provides a great snapshot of a company’s business, simplifying complex business ideas, providing a clear understanding of operations, identifying gaps and opportunities, fostering collaboration, and allowing for quick
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