Whether you’re a generalist or not, the best content creation services shouldn’t be. Content marketing specialization matters — it ensures content is insightful, credible, and aligned with your audience’s needs. Yet, finding a content agency that truly specializes in your industry is harder than ever. In a crowded market, many claim expertise, but few deliver […]
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In 2011, Yves Pigneur, a management and information systems professor, and Alexander Osterwalder, a business consultant, created the Business Model Canvas. When completed, the Business Model Canvas provides a great snapshot of a company’s business, simplifying complex business ideas, providing a clear understanding of operations, identifying gaps and opportunities, fostering collaboration, and allowing for quick
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In the process of auditing content at different companies, I’ve seen some common mistakes that companies make. Here are a few that frequently repeat: They Create Islands vs Ecosystems If search is an important channel, then companies should think about Ecosystems vs Islands. Ecosystems mean content that is built in thematic clusters and hubs and
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It may seem a little odd for a content marketing agency in Montreal to recommend other content marketing agencies in Montreal. However, we believe that having a focused content strategy is crucial for your business, whether you decide to work with Bread and Circuses or not. Why Content Matters Your customers rely on content to
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The famous expression “Content is King” has never been more true. Smart businesses that historically have stayed in their lane and focused on building a great product have come to realize that their product now encompasses the entirety of the experience that they offer customers. The very best have realized that content is a crucial
18 Content Marketing Stats That Prove it is Important For Your Business Read More »
Our world is full of messages and short on attention, and there is no better demonstration of this than in the business world. Building brands and growing meaningful audiences is tough. Most who are savvy enough know that content is the answer. When done properly, content plays a pivotal role in shaping your brand, improving
Content Strategy Consulting: What is it, and Why is it Important? Read More »
You’ve built a great product, found product-market fit, and now need to activate the marketing levers that get your product noticed by the right audience. You’ve heard how an effective content strategy can connect with potential customers at different points in their customer journey, help lower your customer acquisition costs and help retain customers once
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Chances are, if you are in B2B marketing, you are already engaging in content marketing or at least thinking about it. According to Hubspot, 82% of marketers are actively investing in content marketing. The effectiveness of content in generating leads and sales, establishing brand authority, credibility and awareness, and generally providing value to your current
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As Benjamin Franklin once said: “If you fail to plan, you plan to fail”. From the largest media company to the smallest startup, every company that understands it needs to create and distribute content to serve its customers needs to know how to develop a content plan. Whether it is created on a popular content
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Whether your business creates products for consumers, for other businesses, or your business is content–your company won’t reach its full potential if it doesn’t have a well-defined content distribution strategy. Even the most wonderful pieces of content need help finding their own distribution. Interest and virality need to start somewhere, and the competition for attention
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