Chances are, if you are in B2B marketing, you are already engaging in content marketing or at least thinking about it. According to Hubspot, 82% of marketers are actively investing in content marketing. The effectiveness of content in generating leads and sales, establishing brand authority, credibility and awareness, and generally providing value to your current […]
5 Ways Content Operations is Important for Your Business Read More »
Our world is full of messages and short on attention, and there is no better demonstration of this than in the business world. Building brands and growing meaningful audiences is tough. Most who are savvy enough know that content is the answer. When done properly, content plays a pivotal role in shaping your brand, improving
Content Strategy Consulting: What is it, and Why is it Important? Read More »
You’ve built a great product, found product-market fit, and now need to activate the marketing levers that get your product noticed by the right audience. You’ve heard how an effective content strategy can connect with potential customers at different points in their customer journey, help lower your customer acquisition costs and help retain customers once
How to Hire a Great Freelance Writer: A Comprehensive Guide Read More »
To dispatch with the obvious: your best path to visibility on your social platform of choice is to create great, original content. Like a minimum height requirement for a roller coaster–your content needs to be just plain good to ride the platform ride. There are no shortcuts around the creativity needed, both for visibility and
How Different Social Media Algorithms Work Read More »
In the process of auditing content at different companies, I’ve seen some common mistakes that companies make. Here are a few that frequently repeat: They Create Islands vs Ecosystems If search is an important channel, then companies should think about Ecosystems vs Islands. Ecosystems mean content that is built in thematic clusters and hubs and
Common Content Mistakes That Companies Make Read More »
As Benjamin Franklin once said: “If you fail to plan, you plan to fail”. From the largest media company to the smallest startup, every company that understands it needs to create and distribute content to serve its customers needs to know how to develop a content plan. Whether it is created on a popular content
How To Develop a Content Plan Read More »
The famous expression “Content is King” has never been more true. Smart businesses that historically have stayed in their lane and focused on building a great product have come to realize that their product now encompasses the entirety of the experience that they offer customers. The very best have realized that content is a crucial
18 Content Marketing Stats That Prove it is Important For Your Business Read More »
If you have spent time on just about any major social or content platform over the last year, you’ll know that the dominant format-de-jour is short-form video. From a business perspective, if you are an entrepreneur, executive or marketer–you intuitively know that reaching your target customers in a meaningful way on social platforms is going
Short-Form Video and How it fits into Your Business’ Content Strategy Read More »
Whether your business creates products for consumers, for other businesses, or your business is content–your company won’t reach its full potential if it doesn’t have a well-defined content distribution strategy. Even the most wonderful pieces of content need help finding their own distribution. Interest and virality need to start somewhere, and the competition for attention
How To Develop an Effective Content Distribution Strategy Read More »
Building a business– or a function within a business– is all about choices: where to get funding, how to invest, who to hire. It would be wonderful to do everything you wanted to do all at once and be assured of a growing and profitable business–but it doesn’t work that way. Fractional support for some
How Fractional Content Marketing Can Supercharge Your Growing Business Read More »
