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The Benefits of Developing a B2B Content Strategy

Content Strategy Development

Leadership teams at growing B2B companies have a lot going on.  After establishing their product/market fit, the most important challenge for early-stage companies is often not in understanding what they need to do– but what to focus on first.  At this stage, opportunities can seem to be everywhere but resources–and attention–are scarce. Success comes from

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The Deadly Middle: Why the Content Wasteland Is Riskier Than Going All In

Death in the middle

In the world of business, marketing and content strategy, one truth is evident: the middle ground often leads to mediocrity. The concept is simple yet often overlooked. For those in content marketing, the middle can be a safe place for moderate success, but it’s also where innovation stagnates, and returns can plateau. During my early

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Short-Form Video and How it fits into Your Business’ Content Strategy

Short Form Video

If you have spent time on just about any major social or content platform over the last year, you’ll know that the dominant format-de-jour is short-form video. From a business perspective, if you are an entrepreneur, executive or marketer–you intuitively know that reaching your target customers in a meaningful way on social platforms is going

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Customer Personas–What are they and why are they critical to your content marketing strategy?

Customer Personas

What are Customer Personas? Customer Personas–also known as Customer Personas or Customer Avatars– are fictional representations of your ideal customers based on market research and real data about your existing customers.  Personas are used to understand the needs, goals, motivations, behaviours, and pain points of your target audience, and they help businesses develop more effective

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