In 2011, Yves Pigneur, a management and information systems professor, and Alexander Osterwalder, a business consultant, created the Business Model Canvas. When completed, the Business Model Canvas provides a great snapshot of a company’s business, simplifying complex business ideas, providing a clear understanding of operations, identifying gaps and opportunities, fostering collaboration, and allowing for quick […]
What is a Business Model Canvas? Read More »
Our world is full of messages and short on attention, and there is no better demonstration of this than in the business world. Building brands and growing meaningful audiences is tough. Most who are savvy enough know that content is the answer. When done properly, content plays a pivotal role in shaping your brand, improving
Content Strategy Consulting: What is it, and Why is it Important? Read More »
Chances are, if you are in B2B marketing, you are already engaging in content marketing or at least thinking about it. According to Hubspot, 82% of marketers are actively investing in content marketing. The effectiveness of content in generating leads and sales, establishing brand authority, credibility and awareness, and generally providing value to your current
5 Ways Content Operations is Important for Your Business Read More »
Whether your business creates products for consumers, for other businesses, or your business is content–your company won’t reach its full potential if it doesn’t have a well-defined content distribution strategy. Even the most wonderful pieces of content need help finding their own distribution. Interest and virality need to start somewhere, and the competition for attention
How To Develop an Effective Content Distribution Strategy Read More »
Leadership teams at growing B2B companies have a lot going on. After establishing their product/market fit, the most important challenge for early-stage companies is often not in understanding what they need to do– but what to focus on first. At this stage, opportunities can seem to be everywhere but resources–and attention–are scarce. Success comes from
The Benefits of Developing a B2B Content Strategy Read More »
“Know your customer” is just about the best advice that anyone can give to build a successful business. After all, the customer is the hero in this story and your business is the sage, the expert, the Yoda– if you will–helping solve their problems. How can you guide them anywhere if you don’t know them?
What is the Customer Journey? Read More »
To dispatch with the obvious: your best path to visibility on your social platform of choice is to create great, original content. Like a minimum height requirement for a roller coaster–your content needs to be just plain good to ride the platform ride. There are no shortcuts around the creativity needed, both for visibility and
How Different Social Media Algorithms Work Read More »
In the world of business, marketing and content strategy, one truth is evident: the middle ground often leads to mediocrity. The concept is simple yet often overlooked. For those in content marketing, the middle can be a safe place for moderate success, but it’s also where innovation stagnates, and returns can plateau. During my early
The Deadly Middle: Why the Content Wasteland Is Riskier Than Going All In Read More »
