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Content Strategy Consulting: What is it, and Why is it Important?

Content Strategy Consultant

In today’s digital age, where content plays a pivotal role in shaping your brand, improving content discoverability, and ultimately driving business leads and conversions, getting your content strategy right is crucial for a business’s success.  But–creating content that achieves these aims is easier said than done. Between conducting a deep dive into your ideal customer […]

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How to Hire a Great Freelance Writer: A Comprehensive Guide

How to hire a great freelance writer

You’ve built a great product, found product-market fit, and now need to activate the marketing levers that get your product noticed by the right audience. You’ve heard how an effective content strategy can connect with potential customers at different points in their customer journey, help lower your customer acquisition costs and help retain customers once

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18 Content Marketing Stats That Prove it is Important For Your Business

Content Marketing Stats That show why it is important for your business

The famous expression “Content is King” has never been more true. Smart businesses that historically have stayed in their lane and focused on building a great product have come to realize that their product now encompasses the entirety of the experience that they offer customers. The very best have realized that content is a crucial

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Short-Form Video and How it fits into Your Business’ Content Strategy

Short Form Video

If you have spent time on just about any major social or content platform over the last year, you’ll know that the dominant format-de-jour is short-form video. From a business perspective, if you are an entrepreneur, executive or marketer–you intuitively know that reaching your target customers in a meaningful way on social platforms is going

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How To Develop an Effective Content Distribution Strategy

How To develop an effective content distribution strategy

Whether your business creates products for consumers, for other businesses, or your business is content–your company won’t reach its full potential if it doesn’t have a well-defined content distribution strategy. Even the most wonderful pieces of content need help finding their own distribution. Interest and virality need to start somewhere, and the competition for attention

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How Fractional Content Marketing Can Supercharge Your Growing Business

Fractional Content Marketing

Building a business– or a function within a business– is all about choices: where to get funding, how to invest, who to hire. It would be wonderful to do everything you wanted to do all at once and be assured of a growing and profitable business–but it doesn’t work that way. Fractional support for some

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