The Content Marketing Glossary
There are a lot of ways a great content agency can help your marketing efforts. This glossary can help explain what some of the industry jargon means, why it’s important, and how a digital agency can help drive the results you need.
- A/B Testing
- Bounce Rate
- Buyer Persona
- Call to Action (CTA)
- Content Audit
- Content Calendar
- Content Curation
- Content Distribution
- Content Flywheel
- Content Management System (CMS)
- Content Marketing
- Content Repurposing
- Content Strategy
- Content Waterfall
- Conversion Rate Optimization
- Editorial Calendar
- E-E-A-T
- Engagement Rate
- Evergreen Content
- Influencer Marketing
- Keyword Research
- Lead Magnet
- Long-Form Content
- Micro-Content
- Organic Traffic
- Paid Traffic
- Pillar Page
- SEO
- Social Proof
- Topic Cluster
- Whitepaper