What is Content Repurposing?
Content Repurposing is the process of taking existing content and reusing it in different formats or on different platforms. This way, you can get more value out of your content by reaching new audiences, reinforcing key messages, and extending its life.
Examples of content repurposing:
- Blog Post into Video: Turn a popular blog post into a video and reach an audience that prefers video to reading.
- Data into Infographic: If your content has data or statistics, repurpose that into an infographic, it’s more visual and shareable.
- Webinar into Podcast: If you’ve done a webinar, repurpose the audio into a podcast episode and reach an audience that prefers audio.
- Blog Posts into E-Book: If you’ve written multiple blog posts on a topic, combine them into an e-book and add more value to your audience.
- Breaking Down Long-Form Content: If you have a long whitepaper or research report, break it down into smaller blog posts, social media updates or email newsletters to distribute the content wider.
Why is Content Repurposing Important?
Content repurposing has many benefits that makes it a must-have in your content marketing strategy:
- Maximize Content Value: Content repurposing gets more value out of your existing content. By adapting content into different formats and platforms, you can reach a wider audience without creating new content from scratch.
- Increased Audience Reach: People consume content in different ways. Some prefer reading, others prefer watching videos or listening to podcasts. By repurposing content into different formats, you can reach different segments of your audience and increase your overall reach.
- Improved SEO: Repurposing content can also improve your SEO by increasing the number of indexed pages and inbound links to your site. For example, repurposing a blog post into a video can create more opportunities for backlinks and social shares that can boost your search engine rankings.
- Consistent Messaging: Content repurposing helps reinforce your brand’s messaging by presenting the same information across multiple platforms and formats. This consistency can strengthen your brand and make sure your key messages are heard by your audience.
- Time and Resource Efficiency: Creating new content from scratch can be time-consuming and resource-intensive. Content repurposing saves time and resources by using existing content. This can free up your team to focus on other priorities.
- Content Longevity: Repurposing content can extend the life of your content by keeping it fresh and relevant. For example, updating an old blog post with new information or repurposing it into a different format can bring new life to content that would otherwise be forgotten.
How a Content Agency Can Help Repurpose Content
A content agency can help you find opportunities for content repurposing and implement a strategy to get the most out of your content. Agencies have expertise in content creation, distribution and SEO, so your repurposed content is optimized for each platform and format.
Partner with a content agency and get your content repurposed to reach the biggest audience, reinforce your brand messaging and achieve your marketing goals.