What is Organic Traffic?
Organic Traffic refers to people who come to your website through unpaid search results on Google, Bing or Yahoo. Unlike paid traffic which comes from ads, organic traffic is when people click on your website’s link from the search engine results page (SERP) because of the relevance of your content to their search query.
Organic traffic is the most valuable source of website visitors because it’s people who are actively looking for information, products or services related to your business. High organic traffic is a sign of good SEO and content marketing.
Why is Organic Traffic Important?
Organic traffic is important for several reasons:
- Cost-Effective Marketing: Organic traffic is free, unlike paid advertising, where you pay for every click or impression. By investing in SEO and content marketing, you can attract high-quality visitors to your site without ongoing costs, making it a cost-effective long-term strategy. According to BrightEdge, organic search drives 53.3% of all website traffic, making it the largest single source of traffic for most websites.
- Higher Credibility and Trust: Users trust organic search results more than paid ads, as they perceive them to be more relevant and unbiased. Ranking high in organic search results can boost your brand’s credibility and trustworthiness in the eyes of potential customers.
- Sustained Traffic: Unlike paid traffic which stops once you stop paying for ads, organic traffic can provide long term benefits. Once your website ranks well for certain keywords, it can continue to attract visitors over time with minimal ongoing effort.
- Better Conversion Rates: Organic traffic often consists of users who are actively looking for solutions, products or information related to your offerings. As a result, organic traffic tends to have higher conversion rates compared to other traffic sources like social media or display ads.
- SEO Insights: By analyzing the performance of organic traffic you can gain valuable insights into your SEO strategy. Tracking which keywords and pages drive the most organic traffic can help you refine your content and SEO efforts for better results.
- Competitive Advantage: Strong organic search performance can give you a competitive advantage by driving more traffic to your site than your competitors. Investing in SEO and content marketing can help you capture more organic search traffic in your industry.
Working with a Content Agency To Build Organic Traffic
A content production agency can help you get more organic traffic by optimizing your website’s SEO and creating content that ranks well in search engines. Agencies have expertise in keyword research, on-page SEO and content creation, so your site is optimized to attract and convert organic traffic.
By working with a content agency you can increase your website’s visibility in search engines, get more qualified visitors and get sustainable organic traffic.