Last Updated on novembre 2, 2024 by Bread and Circuses Team
It may seem a little odd for a content marketing agency in Montreal to recommend other content marketing agencies in Montreal. However, we believe that having a focused content strategy is crucial for your business, whether you decide to work with Bread and Circuses or not.
Why Content Matters
Your customers rely on content to solve their problems. They consume content to discover your product in a sea of other products, compare similar offerings, make purchase decisions, and get continued support after purchasing. Beyond this, they rely on content to learn about your company and what it stands for. In a world of highly competitive products and services, your company values and mission are often the difference between gaining a new customer and losing one.
Customer expectations are rising. According to Salesforce, 80% of customers now consider the experience a company provides to be as important as the product. More and more, companies look to content marketing to build great experiences, generate leads and drive sales. According to Hubspot, 29% of companies are doing content marketing in some capacity in 2024. To get content right, you need the right partner to help devise and execute your content strategy, creating and distributing content that strengthens your brand, drives traffic and delivers results on search and social channels.
Why Hire a Content Marketing Agency?
Hiring a content agency makes sense for businesses looking to establish a strong brand identity, drive conversions, and leverage a team of experts in various disciplines. A key benefit of working with a marketing agency is its ability to create a cohesive brand identity through strategic content creation and distribution. Agencies also have the expertise to drive conversions through engaging, targeted content that resonates with your audience.
Compared to freelancers, agencies offer a more robust approach to strategy, content quality, search engine optimization, and conversion tracking. A team of specialists can provide a wide range of skills and perspectives to elevate a brand’s content marketing efforts. Experienced content marketing agencies in Montreal are uniquely positioned to deliver successful campaigns due to their established track record, access to resources, and understanding of industry best practices.
The best content marketing agencies in Montreal do all of this while taking into account the unique context of the city and province.
What to Consider When Choosing a Content Marketing Agency in Montreal
Agency Services Offered
What type of agency do you need? Different companies have different requirements.
Some companies may need a broad digital marketing or web marketing agency that provides SEO services, link building, graphic design, website optimization, performance marketing and video production– amongst others. Generalist agencies can do a lot of everything, including and provide services unrelated to content. The benefit of working with a broad digital agency is operational efficiency–with fewer agency relationships to manage and a partner with a view across all marketing initiatives.
Other companies may seek specialization and expertise in a specific marketing specialty, such as web design and development, Technical SEO (from an SEO agency), video production from a video production company, or paid marketing from a performance marketing agency. The benefit of working with a specialized agency is a depth of understanding, offering the greatest chance of digital success.
A content marketing agency’s classic focus is on inbound marketing and generating qualified leads through content strategy, search engine optimization, and content production--but it isn’t limited to this. For example, a company working on closing a round of investment and looking to establish thought leadership might work with a content agency on executive ghostwriting (another service that some content agencies provide). Other companies may work with content agencies to outsource their social or LinkedIn management, knowing what a good source of leads LinkedIn can be.
Regardless of your aims, the services that your Montreal-based agency provides need to align with your objectives.
Agency Industries Served
Sometimes, aligning with an agency that has industry experience makes sense if you are looking for proven strategies and tactics specific to your business. This is particularly important in newer industries and specialized or hyper-competitive markets, where tailored strategies offer the best chance at success. For example, Montreal has a vibrant aerospace industry. It might make sense to partner with a company with experience specifically in aviation.
Strategy vs. Execution
The most important part of successfully using content to drive business results is developing the right strategy. This includes understanding customer journeys, building personas, and creating a comprehensive content and distribution plan. You need a team with expertise in viewing content as a whole—not just in parts.
If you already have a strategy in place and need an agency to focus more on content production, look for a team that excels in research and understands your brand and the requirements of the channel they are creating content for. For example, if search is a valuable channel, the content agency needs to establish a robust SEO strategy with an advanced understanding of on-page SEO and how to generate organic traffic. Your expectation should be that they over-deliver on the content they create and spot key opportunities you weren’t aware of.
Larger vs. Smaller Agencies
Agency size is an important factor to consider. Larger agencies have well-worn processes and experience working with a variety of clients. However, because of their size, your access to senior team members may be limited. On the other hand, smaller agencies often have founders and senior strategists who take a more hands-on approach. As one client among many, your account may be of lesser importance to a larger agency. A smaller agency will likely view your account with greater importance, motivating them to exceed expectations and keep you happy.
Agency Services in Both Languages
Nous sommes bilingues à Montréal et au Québec. Depending on your target markets, you may need content in French or both official languages. Good content agencies will do SEO research to ensure that the nuances of Quebec French are captured in their keyword choices. Similarly, if you need to target French speakers internationally, your agency should recommend a differentiated plan for local vs. international French, and sometimes it’s important to target both with localized versions of your site.
It goes without saying you’ll need a content marketing agency that can also produce high-quality French-language content.
Agency Services Cost
Cheaper isn’t always better, especially when it comes to content. In the world of search engine-optimized content, some verticals can be hyper-competitive (though, luckily—French keywords are less so), and the likelihood of ranking comes down to the painstaking detail behind the content you publish.
That said, you will understandably have a budget and need to judge the value you’re getting versus the expense. A benefit of working with a content marketing agency in Montreal is that they likely have a cost base in Canadian dollars, likely making them more cost-effective than similar agencies in the U.S.
The most important thing is to have the right content strategy at the outset. Establishing the wrong strategy will cost you much more in the long term and will not lead to the business results you are hoping for.
The Best Content Marketing Agencies in Montreal
Bread and Circuses Inc. is a content strategy, production, and distribution company. Our origins are in the digital publishing industry, where the founder has built successful SEO and social content businesses at Ziff Davis Media (Mashable, Everyday Health, AskMen) and Montreal-based Goalcast. We believe that every company is a media company–and we work with a talented team of content creators and strategists who know how to build content that strengthens brands and drives business results.
Our clients span various industries, and we work with B2B SaaS, luxury, retail, and e-commerce brands (including Montreal-based Frank and Oak). Our services include content strategy and content production (web pages, product description pages, white papers, blogs—everything) in English and French. We also have capabilities in web design and development. Please contact us to learn more!
National: A leading content agency that offers strategic planning, creative development, and media relations. They have worked with high-profile clients and have won numerous industry awards.
Agence Rinaldi: A creative agency specializing in content marketing, branding, and social media. They have a strong track record of delivering high-quality content and have worked with many well-known brands.
Toast Studio: A digital agency providing content strategy, web design, and social media marketing. Their experienced professionals consistently deliver top-quality content and have won numerous industry awards.
Brandlucent: A content marketing agency specializing in creating high-quality content for B2B companies. Their experienced writers and content strategists help companies improve their online presence and generate more leads.
Idea Rebel: A full-service web marketing agency providing content creation, web development, and social media marketing. They have worked with high-profile clients and won numerous industry awards.
Tink: A creative agency specializing in branding, design, and content marketing. Their team of experienced professionals helps companies build their brands and attract more customers.
Cossette: A marketing communications agency offering various services, including content creation, social media marketing, and digital advertising. They have worked with many well-known brands and won numerous industry awards.
Sid Lee: A global creative agency providing content creation, branding, and digital marketing. Sid Lee has worked with many high-profile clients and won numerous industry awards.
TP1: A digital agency specializing in web design, content creation, and online marketing. Their experienced team helps companies improve their online presence and attract more customers.
CloudRaker: A digital agency offering content creation, web design, and digital marketing. They have worked with many well-known brands and won several industry awards.
Adviso: A digital marketing agency providing content marketing, SEO, and PPC advertising. Their team helps companies enhance their online presence and achieve better results.
TANK: A creative agency specializing in branding, design, and content marketing. TANK has worked with many well-known brands, delivering award-winning campaigns.
Republik: A marketing agency offering content creation, social media marketing, and branding. Republik’s work with high-profile clients has been recognized with numerous industry awards.
Bleublancrouge: A creative agency providing content creation, branding, and digital marketing. Bleublancrouge has a strong reputation for delivering creative solutions to well-known brands.
Upperkut: A full-service agency offering content creation, web design, and digital marketing. Upperkut’s work with well-known brands has earned them a solid reputation in the industry.
Conclusion: The Best Agency is What’s Best For You
Every company has different needs, and the most important part of the process is aligning with an agency that has expertise in the areas matching your distinct requirements. Focus on doing the research to understand your options for agencies in Montreal, and look for teams with a results-oriented approach that will make content a key aspect of your overall marketing strategy and deliver the results you need.
Want to know more about how Bread and Circuses can help your business? Book a meeting today to discuss your goals and unlock valuable opportunities.
The Best Content Marketing Agencies in Montreal-FAQ’s
What distinguishes the best content marketing agencies in Montreal?
The best content marketing agencies in Montreal stand out for their expertise in developing comprehensive content marketing strategies tailored to businesses’ specific needs and goals. They excel in creating engaging, bilingual content across a wide range of platforms, including websites, social media, email marketing, and digital marketing campaigns.
Do content marketing agencies in Montreal offer a wide range of services?
Many do, though some specialize in specific areas. The best Montreal-based agencies typically offer a wide range of services, including content creation, social media management, email marketing, and digital marketing campaigns. They tailor their services to meet the unique needs and objectives of each client, ensuring maximum effectiveness and ROI.
How do content marketing agencies in Montreal approach digital marketing campaigns?
Content marketing agencies in approach digital marketing campaigns strategically, focusing on aligning content with clients’ business goals and target audiences. They utilize data-driven insights, creative content creation, and targeted distribution to maximize campaign effectiveness and deliver measurable results.
What is the significance of a robust content marketing strategy for businesses in Montreal?
A robust content marketing strategy is crucial for businesses in to effectively reach and engage their target audiences, build brand authority, and drive business growth, no matter their location. It helps businesses align their content efforts with their overall digital marketing strategies and business goals, ensuring long-term success and competitiveness in the market.
How do content marketing agencies in Montreal develop digital marketing strategies for their clients?
Content marketing agencies in Montreal develop digital marketing strategies by conducting thorough research, analyzing market trends, and understanding clients’ target audiences and business goals. They then develop tailored strategies that leverage various digital channels, including content marketing, social media, and email marketing, to drive results and achieve desired outcomes.