Author name: L'équipe Pain et Cirque

We leverage decades of experience in digital marketing and a network of talented strategists, creators, and specialists to help B2B and B2C businesses through our fractional marketing + agency model. Whether companies need strategic leadership, expert agency execution or both, we deliver flexible marketing solutions that generate measurable business results and sustainable growth.

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18 Content Marketing Stats That Prove it is Important For Your Business

Content marketing statistics

The famous expression “Content is King” has never been more true. Smart businesses that historically have stayed in their lane and focused on building a great product have come to realize that their product now encompasses the entirety of the experience that they offer customers. The very best have realized that content is a crucial […]

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Comment développer une stratégie de distribution de contenu efficace

Comment développer une stratégie de distribution de contenu efficace

Que votre entreprise crée des produits pour les consommateurs, pour d'autres entreprises ou qu'elle soit spécialisée dans le contenu, elle n'atteindra pas son plein potentiel si elle ne dispose pas d'une stratégie bien définie. distribution de contenu stratégie. Même les meilleurs contenus ont besoin d'aide pour trouver leur propre distribution. L'intérêt et la viralité doivent commencer quelque part, et la concurrence pour l'attention

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Comment le marketing de contenu fractionné peut stimuler la croissance de votre entreprise

Marketing de contenu fractionné

Building a business—or a function within a business— is all about choices: where to get funding, how to invest, who to hire. It would be wonderful to do everything you wanted to do all at once and be assured of a growing and profitable business—but it doesn’t work that way. Fractional support for some of

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Les meilleures agences de marketing de contenu à Montréal

Content marketing agencies in Montreal

Il peut sembler un peu étrange qu'un marketing de contenu à Montréal pour recommander d'autres agences de marketing de contenu à Montréal. Cependant, nous croyons que le fait d'avoir une stratégie de contenu is crucial for your business, whether you decide to work with Bread and Circuses or not. Why Content Matters Your customers rely on content to

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Customer Personas–What are they and why are they critical to your content marketing strategy?

Customer Personas

What are Customer Personas? Customer Personas–also known as Customer Personas or Customer Avatars– are fictional representations of your ideal customers based on market research and real data about your existing customers.  Personas are used to understand the needs, goals, motivations, behaviours, and pain points of your target audience, and they help businesses develop more effective

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What is a Business Model Canvas?

Business Model Canvas template

In 2011, Yves Pigneur, a management and information systems professor, and Alexander Osterwalder, a business consultant, created the Business Model Canvas. When completed, the Business Model Canvas provides a great snapshot of a company’s business, simplifying complex business ideas, providing a clear understanding of operations, identifying gaps and opportunities, fostering collaboration, and allowing for quick

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