Bread and Circuses Team, Author at Bread and Circuses

Author name: L'équipe Pain et Cirque

Nous nous appuyons sur plus d'une décennie d'expérience dans les médias et la stratégie de contenu et sur un réseau de référenceurs, rédacteurs, créateurs et stratèges talentueux pour aider les entreprises B2B et B2C à élaborer et à mettre en œuvre des stratégies de contenu qui s'affranchissent du bruit et génèrent des résultats commerciaux et une fidélité à la marque.

Customer Personas–What are they and why are they critical to your content marketing strategy?

Pensée / Par L'équipe Pain et Cirque

What are Customer Personas? Customer Personas–also known as Customer Personas or Customer Avatars– are fictional representations of your ideal customers based on market research and real data about your existing customers. Personas are used to understand the needs, goals, motivations, behaviours, and pain points of your target audience, and they help businesses develop more effective […]

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What is a Business Model Canvas?

In 2011, Yves Pigneur, a management and information systems professor, and Alexander Osterwalder, a business consultant, created the Business Model Canvas. When completed, the Business Model Canvas provides a great snapshot of a company’s business, simplifying complex business ideas, providing a clear understanding of operations, identifying gaps and opportunities, fostering collaboration, and allowing for quick