La course à la copie : Qu'est-ce qui motive la guerre des fonctionnalités des plateformes de médias sociaux ?

Bob Dylan once sang: Steal a little and they throw you in jail, steal a lot and they make you king. While its unclear whether executives of social platforms are Dylan fans, it is clear that they’ve taken his message to heart. We’ve seen it repeated over and over again, starting in the early days […]

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The Benefits of Developing a B2B Content Strategy

Content Strategy Development

Leadership teams at growing B2B companies have a lot going on.  After establishing their product/market fit, the most important challenge for early-stage companies is often not in understanding what they need to do– but what to focus on first.  At this stage, opportunities can seem to be everywhere but resources–and attention–are scarce. Success comes from

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What is a Business Model Canvas?

Business Model Canvas template

In 2011, Yves Pigneur, a management and information systems professor, and Alexander Osterwalder, a business consultant, created the Business Model Canvas. When completed, the Business Model Canvas provides a great snapshot of a company’s business, simplifying complex business ideas, providing a clear understanding of operations, identifying gaps and opportunities, fostering collaboration, and allowing for quick

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Customer Personas–What are they and why are they critical to your content marketing strategy?

Customer Personas

What are Customer Personas? Customer Personas–also known as Customer Personas or Customer Avatars– are fictional representations of your ideal customers based on market research and real data about your existing customers.  Personas are used to understand the needs, goals, motivations, behaviours, and pain points of your target audience, and they help businesses develop more effective

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18 Content Marketing Stats That Prove it is Important For Your Business

Content Marketing Stats That show why it is important for your business

The famous expression “Content is King” has never been more true. Smart businesses that historically have stayed in their lane and focused on building a great product have come to realize that their product now encompasses the entirety of the experience that they offer customers. The very best have realized that content is a crucial

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