A freelance writer asks ChatGPT to generate an SEO-friendly article outline. A video producer uses ElevenLabs to dub international YouTube content. A designer uses MidJourney to test different visual concepts quickly. You may be familiar with some of these tools. Others may be new to you. But they’re disrupting the future of creative work. For […]
AI & Creativity: Surprising Insights from Our 2025 Creator Survey Lire plus "
In 2011, Yves Pigneur, a management and information systems professor, and Alexander Osterwalder, a business consultant, created the Business Model Canvas. When completed, the Business Model Canvas provides a great snapshot of a company’s business, simplifying complex business ideas, providing a clear understanding of operations, identifying gaps and opportunities, fostering collaboration, and allowing for quick
What is a Business Model Canvas? Lire plus "
In the process of auditing content at different companies, I’ve seen some common mistakes that companies make. Here are a few that frequently repeat: They Create Islands vs Ecosystems If search is an important channel, then companies should think about Ecosystems vs Islands. Ecosystems mean content that is built in thematic clusters and hubs and
Common Content Mistakes That Companies Make Lire plus "
The famous expression “Content is King” has never been more true. Smart businesses that historically have stayed in their lane and focused on building a great product have come to realize that their product now encompasses the entirety of the experience that they offer customers. The very best have realized that content is a crucial
18 Content Marketing Stats That Prove it is Important For Your Business Lire plus "
You’ve built a great product, found product-market fit, and now need to activate the marketing levers that get your product noticed by the right audience. You’ve heard how an effective stratégie de contenu can connect with potential customers at different points in their customer journey, help lower your customer acquisition costs and help retain customers once
Comment embaucher un excellent rédacteur indépendant : Un guide complet Lire plus "
Chances are, if you are in B2B marketing, you are already engaging in marketing de contenu or at least thinking about it. According to Hubspot, 82% of marketers are actively investing in content marketing. The effectiveness of content in generating leads and sales, establishing brand authority, credibility and awareness, and generally providing value to your current
Comme l'a dit Benjamin Franklin : "Si vous ne planifiez pas, vous planifiez l'échec". De la plus grande société de médias à la plus petite startup, toute entreprise qui comprend qu'elle doit créer et distribuer du contenu pour servir ses clients doit savoir comment élaborer un plan de contenu. Qu'il soit créé à partir d'un contenu populaire
Comment élaborer un plan de contenu Lire plus "
Que votre entreprise crée des produits pour les consommateurs, pour d'autres entreprises ou qu'elle soit spécialisée dans le contenu, elle n'atteindra pas son plein potentiel si elle ne dispose pas d'une stratégie bien définie. distribution de contenu stratégie. Même les meilleurs contenus ont besoin d'aide pour trouver leur propre distribution. L'intérêt et la viralité doivent commencer quelque part, et la concurrence pour l'attention
Comment développer une stratégie de distribution de contenu efficace Lire plus "
