Building a business—or a function within a business— is all about choices: where to get funding, how to invest, who to hire. It would be wonderful to do everything you wanted to do all at once and be assured of a growing and profitable business—but it doesn’t work that way. Fractional support for some of […]
In the process of auditing content at different companies, I’ve seen some common mistakes that companies make. Here are a few that frequently repeat: They Create Islands vs Ecosystems If search is an important channel, then companies should think about Ecosystems vs Islands. Ecosystems mean content that is built in thematic clusters and hubs and
Common Content Mistakes That Companies Make Lire plus "
The famous expression “Content is King” has never been more true. Smart businesses that historically have stayed in their lane and focused on building a great product have come to realize that their product now encompasses the entirety of the experience that they offer customers. The very best have realized that content is a crucial
18 Content Marketing Stats That Prove it is Important For Your Business Lire plus "
Comme l'a dit Benjamin Franklin : "Si vous ne planifiez pas, vous planifiez l'échec". De la plus grande société de médias à la plus petite startup, toute entreprise qui comprend qu'elle doit créer et distribuer du contenu pour servir ses clients doit savoir comment élaborer un plan de contenu. Qu'il soit créé à partir d'un contenu populaire
Comment élaborer un plan de contenu Lire plus "
Leadership teams at growing B2B companies have a lot going on. After establishing their product/market fit, the most important challenge for early-stage companies is often not in understanding what they need to do– but what to focus on first. At this stage, opportunities can seem to be everywhere but resources–and attention–are scarce. Success comes from
The Benefits of Developing a B2B Content Strategy Lire plus "
“Know your customer” is just about the best advice that anyone can give to build a successful business. After all, the customer is the hero in this story and your business is the sage, the expert, the Yoda– if you will–helping solve their problems. How can you guide them anywhere if you don’t know them?
What is the Customer Journey? Lire plus "
In the world of business, marketing and stratégie de contenu, one truth is evident: the middle ground often leads to mediocrity. The concept is simple yet often overlooked. For those in marketing de contenu, the middle can be a safe place for moderate success, but it’s also where innovation stagnates, and returns can plateau. During my early
The Deadly Middle: Why the Content Wasteland Is Riskier Than Going All In Lire plus "
