In the process of auditing content at different companies, I’ve seen some common mistakes that companies make. Here are a few that frequently repeat: They Create Islands vs Ecosystems If search is an important channel, then companies should think about Ecosystems vs Islands. Ecosystems mean content that is built in thematic clusters and hubs and […]
Common Content Mistakes That Companies Make Read More »
As Benjamin Franklin once said: “If you fail to plan, you plan to fail”. From the largest media company to the smallest startup, every company that understands it needs to create and distribute content to serve its customers needs to know how to develop a content plan. Whether it is created on a popular content
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The famous expression “Content is King” has never been more true. Smart businesses that historically have stayed in their lane and focused on building a great product have come to realize that their product now encompasses the entirety of the experience that they offer customers. The very best have realized that content is a crucial
18 Content Marketing Stats That Prove it is Important For Your Business Read More »
Building a business– or a function within a business– is all about choices: where to get funding, how to invest, who to hire. It would be wonderful to do everything you wanted to do all at once and be assured of a growing and profitable business–but it doesn’t work that way. Fractional support for some
How Fractional Content Marketing Can Supercharge Your Growing Business Read More »
It may seem a little odd for a content marketing agency in Montreal to recommend other content marketing agencies in Montreal… First and foremost: we believe that having a focused content strategy is very important for your business, whether you decide to work with Bread and Circuses or not. Your customers rely on content to
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Leadership teams at growing B2B companies have a lot going on. After establishing their product/market fit, the most important challenge for early-stage companies is often not in understanding what they need to do– but what to focus on first. At this stage, opportunities can seem to be everywhere but resources–and attention–are scarce. Success comes from
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