As Benjamin Franklin once said: “If you fail to plan, you plan to fail”. From the largest media company to the smallest startup, every company that understands it needs to create and distribute content to serve its customers needs to know how to develop a content plan. Whether it is created on a popular content […]
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In 2011, Yves Pigneur, a management and information systems professor, and Alexander Osterwalder, a business consultant, created the Business Model Canvas. When completed, the Business Model Canvas provides a great snapshot of a company’s business, simplifying complex business ideas, providing a clear understanding of operations, identifying gaps and opportunities, fostering collaboration, and allowing for quick
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What are Customer Personas? Customer Personas–also known as Customer Personas or Customer Avatars– are fictional representations of your ideal customers based on market research and real data about your existing customers. Personas are used to understand the needs, goals, motivations, behaviours, and pain points of your target audience, and they help businesses develop more effective
“Know your customer” is just about the best advice that anyone can give to build a successful business. After all, the customer is the hero in this story and your business is the sage, the expert, the Yoda– if you will–helping solve their problems. How can you guide them anywhere if you don’t know them?
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