To dispatch with the obvious: your best path to visibility on your social platform of choice is to create great, original content. Like a minimum height requirement for a roller coaster–your content needs to be just plain good to ride the platform ride. There are no shortcuts around the creativity needed, both for visibility and […]
How Different Social Media Algorithms Work Read More »
If you have spent time on just about any major social or content platform over the last year, you’ll know that the dominant format-de-jour is short-form video. From a business perspective, if you are an entrepreneur, executive or marketer–you intuitively know that reaching your target customers in a meaningful way on social platforms is going
Short-Form Video and How it fits into Your Business’ Content Strategy Read More »
Whether your business creates products for consumers, for other businesses, or your business is content–your company won’t reach its full potential if it doesn’t have a well-defined content distribution strategy. Even the most wonderful pieces of content need help finding their own distribution. Interest and virality need to start somewhere, and the competition for attention
How To Develop an Effective Content Distribution Strategy Read More »
