To dispatch with the obvious: your best path to visibility on your social platform of choice is to create great, original content. Like a minimum height requirement for a roller coaster–your content needs to be just plain good to ride the platform ride. There are no shortcuts around the creativity needed, both for visibility and […]
How Different Social Media Algorithms Work Read More »
If you have spent time on just about any major social or content platform over the last year, you’ll know that the dominant format-de-jour is short-form video. From a business perspective, if you are an entrepreneur, executive or marketer–you intuitively know that reaching your target customers in a meaningful way on social platforms is going
Short-Form Video and How it fits into Your Business’ Content Strategy Read More »
Bob Dylan once sang: Steal a little and they throw you in jail, steal a lot and they make you king. While its unclear whether executives of social platforms are Dylan fans, it is clear that they’ve taken his message to heart. We’ve seen it repeated over and over again, starting in the early days
The Race To Copy: What Motivates Social Media Platform Feature Wars? Read More »
